Why It’s Important to Hire a Web Design Specialist

When you look to hire a person or company to build your website, you have a lot of choices:

  • A freelance web designer / A web design company
  • A graphic designer
  • A PR agency
  • A Hybrid SEO, Web Design, Graphic design shop

Why is it important that you choose one that is a specialist in web design and not in the many other facets of design or marketing?  The answer is simple: there is too much to learn, understand and master if that is not their sole profession.  To be proficient at web design, the person/company building the site must have the following tools and knowledge specific to websites :

  • Knowledge of the Technical Components: an understanding of the coding behind the site and how it is structured and optimized.
  • Usability:  an understanding of what makes a website easy to navigate and easy to find information with the least friction possible.
  • Search Engine Optimization: a technical knowledge of what makes a site look good to Google and other search engines and ways to optimize the site to rank well.
  • Aesthetics: a knowledge of what makes a website pleasing to the eye while being formatted for optimal usability.
  • WordPress / Other CMS’s: the WordPress content management system is always improving.  It takes time to stay up on what those changes are and how to get the most out of them.
  • Design Trends:  the person/company building your website should be up to date on the latest trends so that your website can not only look modern, but also have the longest useful life before it looks outdated.
  • New Technologies:  Every day, new technologies are emerging that you will wish your website had if they were on top of the new trends.  Responsive design is a perfect example of this.

So how do you know if the person building your site is a website specialist?  Look out for people/companies that claim they do it all.  If they do logo design, brochure design, social media, SEO, and web design – they are probably not sufficient in any of those.  Each vertical takes a different skill set and bank of knowledge to be proficient.  It is best to find a company that focuses on websites, and only websites, that can also refer you to other professionals that are experts in their respective fields.


Becoming Mobile Ready

Are you ready for the mobile revolution?  There are a few options when it comes to creating a mobile experience for your customers.

  1. Create a standalone mobile website for your business.
    A mobile website is a separate website that visitors are redirected to when accessing your site from a mobile device.  A standalone mobile website acts more like a native application for your phone, but it is not downloaded from an “App Store”.  This means you can build one mobile app that works on all devices and is very user friendly.  The major drawback? You must manage two separate websites (both desktop and mobile).
  2. Create a mobile app for your business.
    The most expensive option, but all the most native experience.   A native app for your business must be downloaded in an app store and can only be used on the device it is designed for.  Therefore, you must build separate apps for each device you want to reach.  Also, you must manage each app individually as well as your desktop site.  This option is only recommended for very large companies with resources and personel to manage build and manage applications.
  3. Utilize responsive design in your website.
    Try resizing this website.  You will see that the format changes based on the size of the browser window.  The website will be optimized to look the best on the device it is being viewed on (be it phone, tablet, or desktop).  The biggest advantages? Less expensive and only one site to manage.  This is the most recommended option for a small business owner.
  4. Add mobile plugins to your website.
    If your website is built on WordPress, there are plugins that you can add to the website to optimize its formatting for mobile devices.  The cons?  Pages of your website are not formatted well.  This option is really designed for viewing a blog on a mobile device, not a full business website.  This is the cheapest option, but carries the least desirable results.


Small businesses should look into responsive websites for its cost advantages and ease of management.  If you have the money and resources, a native app will have the best user experience.

What are your thoughts on mobile websites?